Live Events
For 25+ years the TAG team has been producing some of the biggest events in North America.
Event Creation & Management
Turn-Key Solutions for all your event, marketing & production needs.
TAG creates and manages a broad range of specialized events and unique experiences from concerts and festivals to elite sporting events, professional competitions, corporate engagements and much more.
TAG offers a very successful turn-key solution for the creation, strategy, budgeting, talent acquisition, experience design, ticketing, production and promotion for your event. TAG has worked with the world’s biggest musicians, comedians, and speakers in creating events for a few thousand guests to a few hundred thousand. TAG is well versed in developing festival events around major sporting events to broaden audience appeal and create new revenues.
Event design & Ideation
Financial Projection
Financial Management
Talent Aquisition
Marketing & Public Relations
Event Planning & Production
Infrastructure Development
Strategies & Operations
Venue Management
Ticketing
Concessions
Merch & Sales
Sponsorships
Brand Activations
Regulations & Permitting
Contract Negotiations
Tag facilitates events of all sizes across a broad range of industries.
TAG has created and managed major events for premiere clients for over two decades.
ESPN X Games, Formula 1 United States Grand Prix, MotoGP, Circuit of The Americas, TEDx, Major League Soccer Clubs, National Governor’s Convention, The Tibet Fund, The Nature Conservancy, Foxworthy Outdoors, multiple ski resort companies, and many more.
Formula 1 US Grand Prix
Austin Fan Fest
ESPN X Games Austin
FIFA World Cup Watch Party
Adult Swim Festival
United States Moto GP
Wonderfront Festival
Jeff Foxworthy’s REDFEST
Jeep 48Straight Tour
Honda Ski Tour
San Diego Symphony
ROT Rally
Curating Top Tier Talent is at the very core of every successful event.
TAG works with a wide array of artists from all genres creating dynamic line-ups that have entertained millions of fans.
TAG has proudly booked most of the world’s top touring talent for more than two decades.
TAG works at the highest levels to secure top name touring talent at the right guarantees.
The Eagles
Elton John
Sting
Tom Petty
Jimmy Buffet
Maroon 5
Zac Brown Band
Migos
Eric Clapton
Kanye West
Fleetwood Mac
Pitbull
Roger Waters
Mumford & Sons
Arcade Fire
Kenny Chesney
ColdPlay
Black Eyed Peas
Miguel
Tim McGraw
Enrique Iglesias
Aerosmith
Keith Urban
Drake
Developing Festivals & Entertainment around Major Sporting Events
Grow your fan base, broaden your audience reach, and develop new revenue streams?
TAG offers key solutions coupled with world-class entertainment that provides a higher level of monetization, turning sporting events into major social events, opening new doors to a myriad of benefits and unique revenue opportunities.
Reach a broader demographic of patrons
The combination of sports + music into a cultural festival experience attracts a much larger, diversified mainstream audience to the event, opening the doorway to building new fans.
Expand marketing reach
Utilizing the artists websites, social pages, fan sites and email databases along with music channels the event now reaches millions more people.
Create Larger sponsorship dollars
Attaching entertainment to the sports event opens the door to many new sponsor companies that wouldn’t otherwise engage. It also increases the spend of the existing sponsors, as music attachment is a priority these days for most major brands.
Expand press coverage
Creating a festival amplifies the spread of the event’s press coverage. No longer is the event limited to sports media coverage only, but now is plastered across music, arts, entertainment and lifestyle editorials.
Reach a younger demographic
Music is the #1 touch point to millennials and boomlets, and can elicit an emotional attachment to the sport. That association with music allows the sport to attach that “cool” factor of the artists to the sporting events brand.
New ancillary revenue streams
Not only will the events ticket sales for the sporting event increase, but new revenues are created through the entertainment event sales, concessions, merchandise, vendors, rebates, and new sponsors. A four hour revenue window can now become a full weekend of revenues.
“We integrate sports, music and lifestyle with the right balance to deliver the perfect experience for the fans. At TAG we understand the fine-line and equilibrium between engaging entertainment and truly celebrating the authenticity of the sport.” ~ Paul Thornton (founder).
Learn more about our unique approach.
If you would like to have a more comprehensive conversation about your next event or experience, please contact us.
TAG is more than an events producer. We take a holistic promoter mindset in developing events that amaze audiences and turn profits.