Brand Activations

Bringing brands to life through experiences that create long-term emotional connections.

CREATING EXPERIENCES PEOPLE LOVE

TAG works with brands and event organizers to create unique and engaging activations that elevate the human experience and foster meaningful relationships.

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Concept & Ideation

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Financial Projection

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Marketing & Public Relations

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Regulations & Permitting

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Brand Activations

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Financial Management

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Activation Management

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Logistics & Facilitation

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Planning & Production

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Nextgen Marketing

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Talent Aquisition

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Strategies & Operations

Brand Events Planning & Management

Connecting people with your brand through unique and engaging activations that inspire onsite and spread online.

Brand Event Activations

TAG develops creative sponsor activations that increase the sponsors return on investment, and at the same time add an experiential element to the event-goers experience.

TAG takes the time to learn what the event attendee wants and what the sponsoring company’s goals are in sponsoring the specific event, then develops activations that meet both goals. The usual suspect model of activating with signage, a booth, and video messaging doesn’t deliver the same on either front, whereas TAG designs and activates engaging, participatory experiential activations that draw on an attendee’s emotional engagement, creating elevated touch-points for the sponsor.

Brand Owned Events

Many brands see the value in experiential marketing but resist against spending large sums of money to put their brand in a third party’s hands.

Instead the brand wishes to control the event messaging, the event imaging, and the touch points to the audience. This way the brand is creating a brand asset instead of a brand expense. Now the brand can create its own engagements with the fans, instead of selecting off a limited menu of stale offerings. Now the brand can integrate the event media coverage into their own marketing campaigns, and synchronize the artist and celebrity associations to their benefit. And to top it off the brand can turn the experiential marketing expense into a profit center.

Sponsorship Activation for Event Organizers.

Enhancing the experience, while increasing ROI.

When sponsors achieve a higher ROI they are more willing to spend more on the sponsorship and activate at a higher level. Event organizers win through larger sponsor proceeds, additional experiential activities for the guests, and a more engaged and excited fan-base which always equates to larger per head revenues.

See All Clients

In the sports and entertainment industry sponsorship sales, and corporate partners development, have become an extremely important revenue line item. There is more competition than ever from groups for these brand dollars. TAG employs a creative strategy to successfully research each brand’s goals and develop strategies that highlight exciting activations to help sponsors capture their ROI, while at the same time increasing the sponsor dollar commitments.

TAG has successfully activated big brands into a multitude of large scale events.